Your ambition.
Our business prices.
Inside the Trade Club Portal, our best business prices help you turn a great pizza idea into something you can serve with pride.
Even one base. No minimum order.Thanks for getting
in touch.
Your next chapter.
Extraordinary pizza.
Join the Italian Secret Trade Club and unlock our finest artisan pizza bases for your business, at our best business prices.
A small intake. A closer partnership.
We welcome just a few new businesses each week. As a partner, you get personal support, access to new products and sample opportunities — and a team that gets to know your business.
Use the same email you used to register your interest.
MAKE IT THE REASON THEY COME BACK.A little Italian magic.
Your name on the menu.
Your name on the menu.
Your secret starts here.Hand stretched Ready to finish
Hand-stretched bases✳No minimum order✳Personal business support
BEFORE YOU STEP INSIDE
Your Club.
A few quick answers.
What do I get as a partner?
Our best business prices, personal advice for your kitchen and menu, access to new products and opportunities to try our bases. It’s a closer relationship with the people behind your pizza.
Why are places limited?
We welcome a few new businesses each week so we can give every partner proper attention, from their first sample to a busy service. We grow at a pace that lets us look after you well.
What if the Club is full right now?
Request access using the same email you used to register your interest. The portal will guide you through email verification and business registration. Our team can confirm current availability and the next steps.
Am I committing to an order?
No. Requesting access doesn’t commit you to buying. Once inside, you can explore pizzas or sample opportunities. Order as you go, whenever you need us. There’s no minimum order — even one base is welcome.
YOUR NEXT STEP
Let’s get to know your business.
Your enquiry was the introduction. Now, let’s welcome you into the Club.
- 1
Request your access.
Open the Trade Club Portal. Use the same email you used to register your interest so we can recognise you.
- 2
Check your email.
Use the verification code sent to your email. If you are new, complete your business details; access is subject to business approval.
- 3
Bring better pizza to your business.
Once inside, start ordering pizza bases or request available samples. We’re here to help you find your favourites.
Same email. Your next step towards something delicious.
YOUR SERVICE. YOUR AMBITION.
Made for businesses
like yours.
From your local pub to the festival everyone talks about.
A memorable pizza belongs wherever people come together to eat.
- Pubs & barsGive them a reason to stay.
- RestaurantsMake your menu memorable.
- Food trucksBig flavour. Small footprint.
- Events & festivalsMake your stand stand out.
- CaterersServe something worth talking about.
- HotelsMake their stay taste even better.
Join the Trade Club
Tell us about your business. We’ll help you find your pizza.
A BETTER BASE CHANGES EVERYTHING
Welcome to your
premium pizza era.
The pizza they photograph. The place they recommend.
A good pizza starts long before the toppings. It starts with a base that brings flavour, an airy bite and a crust worth finishing. That’s what turns a quick meal into something your customers remember.
Switch to a base that does more of the work for you. Spend less time managing dough and more time serving guests, building your menu and making the next order as good as the last. Add your signature toppings, give your pizza a premium place on the menu, and give people a reason to choose you again.
Win the next visit.A favourite pizza can turn a first-time guest into a regular.
Give them a story to share.A memorable plate gives customers more to photograph, review and recommend.
Build a more premium menu.Pair an artisan base with your signature toppings to create a pizza you can price with confidence.
AND YOU DON’T HAVE TO DO IT ALONE
Inside the Club, you have a team behind your menu.
Our partnership brings the product, the prices and the people together. There’s no minimum order: order what you need, when you need it, with delivery usually within one to two days.
Your ambition.
A person, not just a portal.
Talk through your oven, your menu and your service. Get practical guidance that fits the way your business works.
Advice from your first conversation.Find your next favourite.
Hear about new products and sample opportunities, so you can explore what works in your kitchen.
Sample access subject to availability.Good pizza is the start. A good partnership is what comes next.
Join the Trade Club
Unbox. Create. Enjoy.MEET THE PRODUCT
An artisan pizza base.
A simpler way to serve.
You receive individually sealed pizza bases, ready to top and finish in your kitchen.
We take care of the dough. You choose the toppings, finish the pizza in your oven and make it your own. It’s the foundation for a premium pizza menu, without running a dough operation alongside your business.
More room. Less preparation.
Our unopened regular bases keep at room temperature for up to 40 days, so there’s no fridge or freezer space needed for those bases. No dough mixing or proofing on site. Follow the storage instructions on each pack.
Made for a busy service.
Add your toppings and finish in the oven. In a suitable pizza oven, a base can be ready in around 90 seconds; timing depends on your oven and toppings. We’ll help you find the right setup.
The craft is already in the base.
Our regular bases are hand stretched, made with sourdough and long fermentation, without preservatives. That gives you the foundation for a light, airy crust, with your own toppings doing the talking.
Your menu. Your way.
Keep it classic or create a signature pizza. Explore regular and gluten-free options with us, and we’ll talk through specifications, handling and allergens before you serve them.
Topped pizzas shown are serving suggestions.
BUILT FOR THE REALITY OF SERVICE
More pizza out.
Less pressure behind the scenes.
Great flavour gets people interested. A product that works for your team is what makes it a lasting part of your business.
Skip the dough prep.
No mixing, proofing or stretching during service. Top, bake and serve — around 60–120 seconds in a suitable pizza oven, depending on toppings and temperature.
A base you can rely on.
Take dough-handling variables out of the equation. Give your team a consistent starting point for the pizza your customers came back for.
No specialist dough skills.
You don’t need a pizzaiolo to prepare the bases. Help more of your team deliver your pizza menu with a straightforward topping and cooking routine.
Open what you need.
Individually sealed bases let you use one at a time, helping reduce leftover dough and unnecessary preparation.
Give your kitchen room.
No dough mixers or proofing area. Unopened regular bases keep at room temperature for up to 40 days; follow the pack instructions.
Ready for the next rush.
Spend less time on dough preparation as orders grow. Keep your attention on toppings, oven capacity and getting great pizza to your guests.
TRY IT IN YOUR OWN KITCHEN
Your next favourite product starts with one conversation.
Join the Club to explore the range, request available samples and talk through your setup with us.
REAL BASES. ENDLESS POSSIBILITIES.
One Italian Secret.
Your own signature.
From a beautifully simple Margherita to a pizza that could only come from your kitchen. Here’s a taste of what our bases can become.
Our own pizza photographs. Toppings shown are serving suggestions; bases arrive ready for you to finish.
Join the Trade Club
Discover your favourites inside the Trade Club Portal.
LET’S MAKE IT WORK IN YOUR KITCHEN
A few details.
Before your first pizza.
Need help working out if this is right for you? That’s exactly what our first conversation is for.
Join the Trade ClubCan I try the bases first?
Club partners can hear about sample opportunities. Samples are subject to availability and a short consultation and business verification call before dispatch. Joining the Club does not automatically book a sample.
Do I need a pizza chef or a special oven?
The bases arrive ready to top, so there’s no dough preparation or stretching to learn. Tell us about your oven and service; we’ll help you understand cooking times and whether your setup is suitable.
What about gluten-free bases and allergens?
We offer regular and gluten-free options. Regular bases contain wheat (gluten). Ask us for current product specifications, storage guidance and allergen information, and consider your own toppings and kitchen handling.
Where do you deliver, and how quickly?
We serve the UK, including Northern Ireland. Delivery is usually within one to two days, depending on your location, stock and order timing. We’ll confirm the arrangements with you. We do not currently serve the Republic of Ireland.
YOUR BUSINESS. OUR FULL ATTENTION.
Great pizza deserves
a great partnership.
A partnership that fits your pace. No minimum order — just order what you need, when you need it.
Join the Trade ClubBusiness prices · Personal support · New possibilities