Premium italian pizza kits, ready in 5 minutes

A new category of pizza to enjoy at home
Freshly made, each ingredient individually packed
Professional ingredients shipped directly to your home
Endless ways to personalise and make it your way
Kids love it and you can cook many at the same time

No shortcuts, ever

Italian Secret is built on one decision: no shortcuts. We make our pizza bases and ingredients exactly as we would for our own table — no preservatives, no hidden aids. Each topping has its own shelf life. Some last days, others weeks. Because everything is fresh, all toppings can be frozen and used later. Individual bags thaw faster, by design.

Nothing is accidental

Each kit is a complete system designed to eat better, waste less, and stay in control, and why not, have fun! Every element is selected using strict criteria, packed individually, and sealed in a modified atmosphere to preserve freshness and extend shelf life. The tomato sauce is cooked for long time because the base is already pre-baked and we want both to be perfectly cooked at the right time. Even the packaging follows the same logic. All topping bags are compostable and can go straight into the compost bin without rinsing. The pizza base bag is not compostable yet — we’re working on it.

Why this matters

  • Open only what you need, when you need it
  • Unopened items stay protected for later
  • Bases can stay in the cupboard; toppings stay in fridge and everything can be frozen

Ingredients and toppings, same standard

We avoid preservatives, keep processing simple, and work only with suppliers aligned with clean methods. If something is not aligned, we drop it, even if it would sell more.

Ready to taste the secret?