Italian Secret difference
Finish once. Eat fresh.
Most people today are used to convenient solutions.
Sometimes they work. Sometimes they come with trade-offs.
Italian Secret was created for those moments when you want something different.
Our pizzas aren’t reheated.
They’re finished once — exactly when you’re about to eat them.
That’s when the base crisps, the mozzarella melts, and the ingredients release their flavour.
The result tastes fresh, alive, real.
It’s handcrafted, not industrial
Some pizzas are designed to travel, others are meant to be finished and eaten straight away.
Italian Secret is designed for the second case.
Each pizza is made by hand, one by one, and finished at the right moment — at home.
A freshly finished pizza simply tastes better.
Designed to fit real life
No prep, no mess.
Open the kit, put the pizza in the oven for a few minutes, and eat. It’s a simple way to enjoy a proper pizza at home — without planning ahead and without waiting.
You stay in control
No long ingredient lists. No unnecessary additions.
Our bases contain only what’s needed.
Their shelf life comes from strict, clean processes — not preservatives.
Toppings are packed individually, so you decide how to use them.
More on one side, less on the other, or something added from your fridge.
Flexible, practical, and designed for real taste.
Not a meal kit. A finishing step.
You’re not cooking from scratch.
You’re finishing something that’s already been brought to the right point.
The base is ready, the ingredients are prepared.
You bring everything together at the right moment.
That’s why you can cook one pizza — or four — with the same ease.
Quality over volume
We’re not trying to be the biggest, we focus on doing things properly.
We test, refine, and improve continuously, working hands-on with the product every day.
Italian Secret is for people who care about flavour and authenticity.
People who notice the difference — and value it.
