Privacy policy
Privacy Policy
Last updated: November 6th, 2025 (Updated for SMS Marketing Compliance)
Italian Secret operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Italian Secret is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit or debit card details, payment information, and transaction records.
• Account information including your username, password, preferences, and settings.
• Transaction information including the items you view, add to your cart, or purchase.
• Communications with us including customer support inquiries.
• Device information including your browser, IP address, and other identifiers.
• Usage information including how and when you interact with the Services.
• Phone number and communication consent when you voluntarily provide your mobile number to receive SMS messages or notifications regarding your orders, marketing campaigns, or cart reminders.
Personal Information Sources
We may collect personal information from:
• You directly, when you create an account, visit or use the Services, or communicate with us.
• Automatically, through cookies and similar technologies on our website.
• Service providers, when they collect or process data on our behalf.
• Partners or other third parties.
Italian Secret’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS, if you have opted in to receive such messages.
How We Use Your Personal Information
Depending on how you interact with us, we may use personal information for the following purposes:
• Provide, tailor, and improve the Services, including processing payments, fulfilling orders, remembering preferences, and managing your account.
• SMS Marketing and Communications: when you provide your phone number and consent, we may send you transactional or promotional SMS messages, such as order updates, abandoned cart reminders, or exclusive offers. Message frequency varies. You can opt out at any time by following the instructions in the message.
• Marketing and Advertising, including sending promotional emails or showing personalized ads.
• Security and Fraud Prevention, including authentication and fraud detection.
• Communicating with you for customer support or service updates.
• Legal Reasons, including compliance with applicable law and requests from authorities.
How We Disclose Personal Information
We may disclose your personal information:
• With Shopify, vendors, and service providers who perform services on our behalf (e.g., payment processing, fulfillment, analytics).
• With business and marketing partners to provide marketing and advertising services.
• When you direct us to share data or use social media integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction or legal process.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Shopify may use this information to provide and improve services and features for merchants. In these cases, Shopify acts as an independent controller for such data. To learn more, visit the Shopify Consumer Privacy Policy or Shopify Privacy Portal.
Third Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy or security of those websites. You should review their privacy and security policies before providing information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you believe your child has provided personal information to us, please contact us to request deletion.
Location Tracking and Location-Based Services
If our Services use location-based features (e.g., for delivery area estimation), we may collect approximate location data from your device or browser. This information is used only to provide or improve location-based services and can be disabled in your device settings.
Security and Retention of Your Information
We implement appropriate technical and organizational measures to protect your personal information. However, no system is completely secure. We retain your personal information for as long as necessary to provide Services, comply with laws, resolve disputes, or enforce agreements.
Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
• Access or know what personal information we hold about you.
• Request deletion or correction of your personal information.
• Request a copy or transfer of your personal information.
• Object to or restrict processing for certain purposes.
• Withdraw consent, where applicable.
You may also manage your communication preferences by unsubscribing from promotional emails or SMS messages. If you are in the UK or EEA, you can contact us to exercise your data protection rights. We may need to verify your identity before processing requests.
Complaints
If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside your country of residence. Where required, such transfers will rely on Standard Contractual Clauses or equivalent safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. We will post any updates on this page and update the “Last updated” date.
Contact
For any questions about this Privacy Policy or your personal information, please contact us at:
hello@italiansecret.co.uk
Italian Secret
14 Cumberland Avenue
London, ENG, NW10 7QL, GB
For the purposes of applicable data protection laws, we are the data controller of your personal information.