This isn’t a ready-made pizza. It’s a pizza you’ve never had before.
This isn't frozen.
This isn't takeaway.
This is pizza finished at the right moment.
Continue to see how it works.
most “pre-prepared pizzas” promise a lot but they all taste the same.
Soggy. Soft. Rubbery. It’s food that fills you up, but leaves nothing behind. The problem isn’t your oven. The problem is that these aren’t real pizzas. Real pizza is finished at the last moment. Toppings are added just before baking, not days before.
That’s how the base stays alive, the sauce stays juicy, and every ingredient does what it’s meant to do.
Italian Secret is a new category of pizza.
The pizza base is Italian dolomitic stone-baked, you finish it at home in 3–5 minutes. The result? A pizza that’s incredibile in texture and taste. This is the same technique used by many restaurants for their gourmet pizzas —now brought to your home.
It’s a professionally made, unfinished pizza, designed to be cooked at home.
The base is baked at 90% at very high temperature, so the crust develops its natural bubbles and structure. Sauce is partially cooked separately and kept with Mozzarella and toppings in the chilled pouch. Nothing is fully baked until the final moment.
When you cook, you get the crispy yet juicy pizza which you always dreamed of, now a reality.
How it works
1. Turn your oven on and open pizza kit bags
2. Add sauce
3. Add toppings provided (add yours too)
4. Cook it your oven for 4-5 mins until golden
5. Ready to bite
Crispy underneath. Soft inside. Juicy on top.
That’s the difference.
... or continue to read.
Why you’ve never had a pizza like this
No one sends you a pizza designed to be finished at home. As far as we know, we’re the first to do this in the UK — and likely anywhere else.
Supermarket pizzas are engineered to stay fully topped for days. They can be stored vertically, transported endlessly, and nothing moves. That’s not pizza. That’s food designed to survive logistics.
Takeaway pizzas arrive fully baked, then sit in a box. By the time they reach you, they’re often soggy, sometimes cold, and taste more like the cardboard than the pizza itself.
Italian Secret is different by design.
The difference is simple.
Finished at the right moment. So toppings are added when they should be — just before or after the bake (like we do in Italy)
Loaded like in pizzeria (psss.. even more)
A restaurant pizza, if not better.
Not fast food, good time spent with family
Each person can personalise its pizza
Just a pizza that actually surprises you,even if you thought you’d tried them all.
Ready to change your mind about pizza at home?
