We set out to create the world’s first pizza kit that gives you individually portioned toppings for every pizza base you buy. Not the usual supermarket ingredients — but the kind of premium products you’d only find in top restaurants or luxury delis. No more opening a bag of mozzarella and freezing what’s left, only to forget it’s there from last time. Each ingredient in our kit is perfectly measured, fresh, and ready when you are. Our mission is to bring you the finest pizza base in the UK and an authentic handcrafted experience — without the mess or hours in the kitchen. Everything is delivered to your door, ready to assemble in just minutes.
What is Italian Secret?
A ready-to-finish pizza kit designed for pizzeria results at home—reliably, in minutes. You get a 450°C pre-baked signature base with real structure and bite, single-portion toppings kept chilled for freshness (no leftovers, no guesswork), and a quick QR video to assemble and bake. We handle fermentation, high-heat baking, and sourcing of pro-grade ingredients; you add the finish. Follow our pairings or customize—either way, consistent quality, zero waste, maximum flavour.
What’s Inside Your Pizza Kit box?
Pizza Base
Stone-baked, high-hydration, soft inside and crispy outside
Toppings
Premium ingredients vacuum-packed separately
Thermal Packaging
To keep everything at perfect temperature
Ice packs
Cold chain preserved for freshness
QR Instructions
Scan & follow our video for the perfect result
How to prepare it
Turn your oven on, follow the simple instructions via QR code, add toppings to your pizza base, and bake it for just a few minutes in your oven. You’ll enjoy a crispy, golden pizza that will make you think why Italian Secret wasn't invented earlier.
without toppings
with toppings
Our Mission
We’re a team of passionate people who believe everyone deserves great pizza at home. With Italian Secret, we bring artisan methods, clean ingredients, and unmatched flavour – no shortcuts, no compromises.
